Amazon is growing a standalone app for watching sports activities, based on a brand new report from The Data. The transfer indicators Amazon’s continued push towards investing in Prime Video and stay sports activities content material. If launched, the standalone app would higher spotlight Amazon’s sports activities content material, which is presently included within the firm’s primary Prime Video platform.
The report comes as Amazon CEO Andy Jassy lately known as stay sports activities “a novel asset” that Amazon will proceed to spend money on. Amazon’s present stay sports activities choices embrace unique rights to the NFL’s Thursday Evening Soccer, together with some Premier League soccer matches and Yankees baseball video games. Amazon has additionally invested in different sports activities content material to enhance the stay video games, as the corporate launched authentic sports activities speak exhibits on each Prime Video and its ad-supported streaming service Freevee.
It’s unknown when Amazon plans to launch the standalone sports activities app. It’s additionally potential that the corporate could resolve to shelve the plans altogether.
Amazon didn’t reply to TechCrunch’s request for remark.
Amazon’s plans for a standalone sports activities app recommend that the corporate is exploring new methods to faucet its stay sports activities investments into further income streams. Contemplating the steep prices of streaming rights, it wouldn’t be shocking if the corporate plans to cost a separate subscription charge for sports activities content material with this standalone app. It’s additionally potential that Amazon could resolve to supply a separate subscription tier that features its sports activities content material.
The brand new report comes as Amazon has been reviewing components of its unprofitable divisions, which led to the elimination of quite a few roles. Even amid these cost-cutting efforts, Amazon seems to be dedicated to constructing out Prime Video and its stay sports activities streaming content material.
Amazon isn’t the one main firm seeking to proceed investing in stay sports activities content material, as the corporate faces growing competitors from different tech giants who’ve additionally inked sports activities streaming offers. Final week, Google’s YouTube secured the NFL Sunday Ticket in a landmark streaming deal. Alternatively, Apple has gained the rights to Main League Baseball and Main League Soccer video games.