Snap is shutting down its digicam app for the desktop that enables customers to use filters like cat ears and pirate hats on video calls. The corporate mentioned on a assist web page that the product will likely be discontinued on January 25, however didn’t say why it was abandoning the app. Customers gained’t be capable to obtain or use the Snap Digital camera after the deadline.
The corporate first launched Snap Digital camera in 2018 for creators to make use of with video conferencing apps like Skype, YouTube, Google Hangouts, Skype, and Zoom. The app, obtainable on each Home windows and Mac, allowed customers to change between completely different face filters throughout a video name or a stay stream.
Customers may get a clean display screen after the Snap digicam will get disabled later this month, so it’s higher to uninstall the app and swap to your default digicam.
The corporate mentioned that suitable AR lenses will work with the net model of its app, which was launched final July.
In response to a creator on Twitter, Snap mentioned that it’s focusing extra on increasing Digital camera Equipment entry for the net.
“We’re adjusting our web-based investments for the AR creator & developer group to give attention to increasing entry to Digital camera Equipment for Net. Keep tuned for more information this 12 months, and you may hold utilizing Lenses in your laptop with Snapchat for Net,” it famous.
The discontinuation of the Snap Digital camera app — noticed first by The Verge — will not be fully shocking. Final 12 months, it minimize 20% of its workers and shuttered its drone product months after first launching it.
In December, the corporate additionally introduced that it’s planning to close down the location-based social app Zenly, which was acquired in 2017. As the corporate will now give attention to ecommerce partnerships and paid lenses to generate extra income with a sized-down workforce, facet tasks like a desktop digicam app will likely be expectedly slashed.